Students in the Social Marketing Communication course at Communication Science Program, Fikom Unpad are facing an exciting final assignment this semester. This task requires them to design a social marketing program that is not only creative and innovative, but also strongly relevant to the Sustainable Development Goals (SDGs). This initiative aims to encourage students to apply social marketing communication theories to real-world issues that positively impact society and the environment, aligning with the UN’s sustainable development objectives
Dr. Evie Ariadne, M.Si., the lecturer for this course, directed that the programs created must be SDGs-based to accustom students to being aware of global developments and challenges and to enable them to achieve sustainable development for society. These assignments typically involve developing comprehensive strategic plans for their proposed programs, which are then presented as their final projects.
Here are some titles and topics created by students, covering 6goals out of the 17 SDGs:
| NO | PROGRAM | SDG |
| 1. | Cek Dulu, Baru Sebar | SDG 16: Peace, Justice, and Strong Institutions |
| 2. | Anti Begadang Club | SDG 3: Good Health and Well Being |
| 3. | diTumblerin | SDG 12: Responsible Consumption and Production |
| 4. | Gerak Mode On | SDG 3: Good Health and Well Being |
| 5. | Sunrice | SDG 3: Good Health and Well Being |
| 6. | Mind Over Media | SDG 3: Good Health and Well Being |
| 7. | Cebs Bazaar | SDG 12: Responsible Consumption and Production |
| 8. | Perubahan atau Bencana | SDG 11: Sustainable Cities and Communities |
| 9. | Food waste | SDG 2: Zero Hunger |
| 10. | Healthy Bites | SDG 3: Good Health and Well Being |
| 11. | Bisa Fokus Gak | SDG 12: Responsible Consumption and Production |
| 12. | Ride it Right | SDG 3: Good Health and Well Being |
| 13. | Kebun Bersama | SDG 15: Life on Land |
| 14. | Liquidify | SDG 12: Responsible Consumption and Production |
| 15. | Pak Helman | SDG 3: Good Health and Well Being |
| 16. | FRESH | SDG 3: Good Health and Well Being |
Through this hands-on project, Communication Science Program’s students are not only deepening their understanding of social marketing but also preparing to become proactive agents of change in society. [Ed]